As the basic series of IFF jewelry, the If first series takes three-dimensional geometric elements as the main design inspiration, showing the current women’s fashionable and simple life attitude in pursuit of quality.
The If fun series draws inspiration from the vast universe and nature, , shapes natural appearances with different and interesting shapes, and creates an interesting, peaceful and healing jewelry world.
The If free series adopts imaginative artistic expression, integrates abstract symbols and free structures into jewelry design boldly,uses varied languages to interpret women’s pursuit of romance and freedom, and releasing their personal style.
The If famous classic series combines the art masterpiece that goes through the time cycle with the trend elements throughout the jewelry design.The appropriate artistic expression makes highlights elegant taste of contemporary women in the pursuit of art.